NSPCC UK has just launched the second edition of their excellent online magazine ‘Children’s Friend’ which continues the children’s charities more interactive online presence. The magazine, which uses the Ceros platform, has been created by marketing agency RAPP, and is an interesting and innovative way for people both young and old to learn more about the work of the NSPCC.
The latest edition features four great videos, an interview with Sue Knight of the Metropolitan Police who works hand in hand with the NSPCC, plus you get the chance to meet children’s services practitioners from the new Diane Engelhardt centre in Cardiff. With more and more people using the internet to read, this decision to make the magazine available online not only helps to save on printing expenditure, but also makes the magazine more readily available.
Fundraising Manager at NSPCC, Charley Day, said –
This is not only about saving money, although clearly the more efficient we can be the better. It’s also very much about bringing to life the work the NSPCC is doing and the video content allows us to do just that. We’ve had very positive feedback from the first edition and I’m confident this latest one will be just as successful in bringing our supporters even closer to the cause and highlighting just how their donations are helping fund our work.
